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The Laundry Doctor
Growing Your Business by Serving Your Community
Seniors and Other Niche Market Segments May Be Perfect Opportunities to Build Your Wash-Dry-Fold Clientele In many ways, doing wash-dry-fold laundry for seniors in your community can almost be considered a public service commitment. At my store, I have about half a...
Minimizing Payroll, Maximizing Productivity
With Labor Costs on the Rise, Getting the Most Out of Your Staff is Critical to the Success of Your Wash-Dry-Fold and Commercial Laundry Business As a small-business owner, you’re very likely aware that there’s a movement in cities and states across the...
The Magic Number
When Processing Natural Fibers, It's Critical That Temperatures Remain Below 80 Degrees Temperature is a key component within the overall cleaning process. And one of the most important temperature thresholds with regard to cleaning is 80 degrees. What's so important...
Wash With Wally
Wash with Wally: Licensed to Launder?
I offer a drop-off laundry service at my store, and I’ve been doing so for years. However, a local business inspector recently visited my laundromat and told me that I need a special license to provide this type of wash-dry-fold service. Do you know anything about...
Wash with Wally: Preventing Dryer Fires
I own three self-service laundries, and I’ve been plagued with dryer fires. I have the ductwork cleaned every three years. What can I do to prevent these fires? What am I missing? One of the problems I notice in a lot of laundries is that the ductwork has been...
Wash with Wally: Ozone Injection vs. COVID-19
My laundromat has two banks of washers – for a total of 16 machines – that feature ozone injection. I was wondering if ozone is effective at killing the COVID-19 virus. If so, I will definitely want to begin extensively promoting and advertising this feature of my...
The Business Mind
What’s on My Bookshelf?
The ‘Best of the Best’ from the Author’s Own Personal Business Library I’ve had the same office in the same building for the last 15 years – from which my brother, Fred, and I run our laundry machinery distributorship. As with most repetitive actions, when I arrive to...
The Art of Primal Persuasion
Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Viewpoint
By the Numbers
Five Keys to Measuring Your B2B Marketing StrategyOur world is run by numbers.We don't always see them though. In fact, we rarely ever see them, but they're there.They run our business. Power our homes.Our professional lives are inundated with finding a way to make...
The Art of Building a Brand
Here Are the Keys to Establishing and Growing Your Laundry Business' Brand IdentityWhat is a brand and why is it critical to the success of a business? What factors must be considered when establishing a brand and brand identity? How is your brand communicated?...
Out of Necessity
"Necessity is the mother of taking chances." – Mark TwainA recent visit to a laundromat in the Lower Price Hill enclave in Cincinnati got me thinking about our business and the nature of necessity. The aforementioned laundry is Washing Well community laundromat, a...
Digital Marketing
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