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The Laundry Doctor

The Magic Number

When Processing Natural Fibers, It's Critical That Temperatures Remain Below 80 Degrees Temperature is a key component within the overall cleaning process. And one of the most important temperature thresholds with regard to cleaning is 80 degrees. What's so important...

Wash With Wally

Wash with Wally: Preventing Dryer Fires

Wash with Wally: Preventing Dryer Fires

I own three self-service laundries, and I’ve been plagued with dryer fires. I have the ductwork cleaned every three years. What can I do to prevent these fires? What am I missing? One of the problems I notice in a lot of laundries is that the ductwork has been...

The Business Mind

What’s on My Bookshelf?

What’s on My Bookshelf?

The ‘Best of the Best’ from the Author’s Own Personal Business Library I’ve had the same office in the same building for the last 15 years – from which my brother, Fred, and I run our laundry machinery distributorship. As with most repetitive actions, when I arrive to...

The Art of Primal Persuasion

The Art of Primal Persuasion

Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...

Master Your Message

Master Your Message

Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...

Viewpoint

By the Numbers

Five Keys to Measuring Your B2B Marketing StrategyOur world is run by numbers.We don't always see them though. In fact, we rarely ever see them, but they're there.They run our business. Power our homes.Our professional lives are inundated with finding a way to make...

The Art of Building a Brand

Here Are the Keys to Establishing and Growing Your Laundry Business' Brand IdentityWhat is a brand and why is it critical to the success of a business? What factors must be considered when establishing a brand and brand identity? How is your brand communicated?...

Out of Necessity

"Necessity is the mother of taking chances." – Mark TwainA recent visit to a laundromat in the Lower Price Hill enclave in Cincinnati got me thinking about our business and the nature of necessity. The aforementioned laundry is Washing Well community laundromat, a...

Digital Marketing

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