Columns
The Laundry Doctor
Making the Call
How to Prepare for Sales Calls with Potential Commercial Clients In my last column, I discussed some of the profitable niches available to self-service laundry owners within the vast realm of commercial laundry accounts. This time, I'd like to follow up on that...
Find Your Niche
Take Advantage of Large Commercial Laundries Inherent Weaknesses to Develop Your Own Commercial Accounts Business Having just returned from this year's Clean Show in Atlanta, I was encouraged by the number of self-service laundry owners who introduced themselves to me...
Building Relationships
Here are Three Ways to Develop a Rapport with Business Owners Who Can Help Grow Your Commercial Accounts Service Once you've decided to commit to breaking into the commercial accounts segment of the laundry business, the most important factor to realize this that you...
Wash With Wally
Wash with Wally: Six Key Elements of a Profitable Laundry
I'm in the process of building a self-service laundry. I have never been in this type of business before, so I'd like to know what laundry customers want, what attracts them and what keeps them coming back. In my opinion, there are six main elements that your new...
Wash with Wally: Removing Paint Odors, Tackling Mystery Stains and More…
I have a commercial account with a paintball company. However, I'm having trouble removing the odor of the oil-based paint from the towels. Do you have any suggestions? Most of the paintballs used today are not oil-based. Some manufacturers use vegetable oil, but most...
Wash with Wally: The Importance of Rinse Cycles
Due to the high cost of water, I recently eliminated the last two rinses on all of my washers. My machines are now set to deliver a prewash, a wash cycle, and one rinse cycle. Did I make a mistake, or is everyone doing this these days? Honestly, I don't know of any...
The Business Mind
Taking the Scientific Approach
How to Leverage Today's Neuroscience Research When Running Your Laundry Business The world of science is ablaze - hotter than ever before in recorded history. Modern-day research is uncovering useful and practical information at supersonic speed in so many areas. For...
Tell Your Story
How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...
Pulling the ‘Trigger’
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
Viewpoint
Excellence in Laundry: Silent Auction
The 2016 Excellence in Laundry Conference, to be held at the Ojai Valley Inn & Spa in southern California, will feature a silent auction from 12:00 p.m. to 7:00 p.m. on May 18. This auction will serve to benefit the Coin Laundry Association's LaundryCares...
Excellence in Laundry: The Speakers Speak Out
In advance of this year's Excellence in Laundry Conference, PlanetLaundry has interviewed all three of the event's business presenters. Here are a few excerpts from those past interviews, as well as perhaps a look at what the future may hold for today's self-service...
Unlocking Doors of Opportunity
CLA Hosts Third Excellence in Laundry Conference in Southern California In 2012, the Coin Laundry Association hosted the first-ever Excellence in Laundry Conference. It was a unique event that brought some of the self-service laundry industry's most successful...
Digital Marketing
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