Columns

The Laundry Doctor

Reaching the ‘Finish’ Line

Originally posted -Mar 01, 2013 There are several ways to bridge the gap between doing “traditional” wash-dry-fold at your store and taking it a step further to offer your customers a more finished laundry product. A lot of laundry owners have bridged that gap by...

The ‘Inn’ Crowd

Originally posted - Nov 16, 2012 One of the most profitable and high-volume commercial accounts a self-service laundry owner can acquire is a small hotel. Typically, such accounts are 20- to 45-room hotels that may or may not have their own laundry facilities – and...

Plan Your Work… Work Your Plan

Originally posted - Jul 18, 2014 When I first got into the laundry business, I was skeptical as to whether or not I needed to write a business plan. However, it was something the SBA required (or at least strongly encouraged), so I went through the process of creating...

Wash With Wally

Wash with Wally: Cleaning Mop Heads

Originally posted - Oct 08, 2012 I recently landed a commercial laundry account, which involves cleaning closed-loop mop heads for a large nursing home in my area. Can you suggest the most efficient way to wash and dry these mop heads? The good news is that you...

Wash with Wally: Comforter Questions

Originally posted - Feb 03, 2012 I just washed a white, queen-sized down comforter. I read the attached washing instruction label, which warned against using bleach. Are these labels always accurate? First of all, it doesn’t sound like that particular care label was...

The Business Mind

How to Build a Better Marketing Program

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it.” – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Get Psyched Up!

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom” – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...