Columns

The Laundry Doctor

Profitable Pricing

Originally posted - Feb 08, 2012 I get frequent calls from laundry owners asking me how to accurately price their commercial accounts. And the first thing I point out to them is that commercial laundry is a slightly different animal than residential wash-dry-fold...

Wash With Wally

Wash with Wally: Cleaning Yoga Blankets

Originally posted - May 03, 2012 I have been approached by a potential commercial client about cleaning yoga blankets. If you're not familiar with them, they are heavy wool blankets about the size of a twin bed sheet. This client doesn't want to dryclean the blankets...

Wash with Wally: Unclaimed Garments

Originally posted - Jul 29, 2013 I get a lot of lost and unclaimed articles of clothing at my store. I'm not talking about just a sock or two - I mean complete loads of laundry. I make sure it is clean and dry. Then, I fold and bag it, and store it for 60 to 90 days....

The Business Mind

Think Big

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Shaping Perceptions

Orignally posted - Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your "business aura" is an exact mirror image of you, the owner. And the people who patronize your...

Crossing Paths

Originally posted - May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes - to which the parachutist deadpans: "I'm not...

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