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The Laundry Doctor
Stains Are Not Created Equal
Originally posted - Apr 04, 2014 When it comes to drop-off laundry, there are different levels of wash-dry-fold service. And it's up to each individual owner to define what that level of service should be for his or her particular store. For instance, I recently spoke...
Better Commercial Laundering Through Chemistry
Originally posted - Jan 11, 2012 You've finally decided to diversify your laundry business and take on some commercial accounts. Great! But you must understand that there are some big differences between the residential wash-dry-fold laundry you may already be doing...
Profitable Pricing
Originally posted - Feb 08, 2012 I get frequent calls from laundry owners asking me how to accurately price their commercial accounts. And the first thing I point out to them is that commercial laundry is a slightly different animal than residential wash-dry-fold...
Wash With Wally
Wash with Wally: Mattress Pads, Mildew Odor and More…
I'm toying with the idea of opening a store that caters strictly to drop-off laundry customers, with no self-service business at all. The location I'm considering is densely populated, with residents in the upper-middle income range. What do you think? The drop-off...
Wash with Wally: Battling Garment Odors, Cleaning Tablecloths and More…
I bought a laundromat a few months ago, and I have been seeing the wash-dry-fold business decrease every month. I've taken my own clothes to my store to have them washed with our drop-off service, and the clothes came out smelling quite bad - to the point where I had...
Wash with Wally: Cards vs. Quarters, 24-Hour Stores, Stuffed Animals and More…
I'm going to remodel my self-service laundry. In the process, I'll be replacing all of the equipment, and adding some 80- and 125-pound washers. My question is whether to go with a card system or to stay with strictly quarters. With the increase in the cost of doing...
The Business Mind
Become a Show Off
Grab a Larger Share of Your Market Using Carefully Crafted Television Commercials During the last 15 years or so, I'll wager that I've written, directed and/or appeared in about 50 television commercials to advertise my self-service laundry business – or to help...
Are You a Person of Interest?
Become Someone with Whom Others Want to Do Business As an equipment distributor, I have met and interviewed quite a few laundry owners in my 30 years or so in the industry. Some of them are what I would describe as interesting people, while others… not so much. What's...
What’s Your Achilles’ Heel?
Identifying and Correcting Your Inherent Weaknesses Will Make You a Stronger Laundry Owner My guess is that most laundry owners privately think they do a great job and feel they have few, if any, weaknesses. However, if the truth be known, it's very likely they all...
Viewpoint
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Digital Marketing
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