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The Laundry Doctor
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Wash With Wally
Wash with Wally: High Water Bills
I have three laundries, and my water bills are extremely high at one of the stores. What's the problem? What should I do? I would bet the problem is occurring at one of your older stores. And this problem could be one of two things - the dump valves or the pressure...
Wash with Wally: Removing Diesel Fuel Stains, Cleaning Table Clothes, More…
What special requirements are needed to launder items that have been stained by diesel fuel? If you’re trying to wash garments or fabrics that have been drenched with diesel fuel, my recommendation is to be very sure that the fuel has evaporated completely...
Wash with Wally: Is It Time to Buy New Equipment?
Originally posted - Apr 05, 2012 I really need to purchase some new washers and dryers for my store. I'm constantly repairing the machines I have. In addition, the parts bills are killing me. However, because of the uncertain economy, I'm not sure what I should do....
The Business Mind
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Viewpoint
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Digital Marketing
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