Joel Jorgensen, Author at PlanetLaundry

The Art of Building a Brand

by Joel Jorgensen | Mar 22, 2018 | Viewpoint

Here Are the Keys to Establishing and Growing Your Laundry Business’ Brand IdentityWhat is a brand and why is it critical to the success of a business? What factors must be considered when establishing a brand and brand identity? How is your brand communicated?...

All Things to All People

by Joel Jorgensen | Jan 30, 2018 | Featured Articles, Feature 1, Feature 2, Feature 3

A Seven-Step Plan for Successfully Developing the ‘Laundry Service Center’ Concept at Your Store There’s no doubt that the “laundry service center” concept is gaining ground within our industry. And for good reason. A true laundry service center packs multiple...

Getting Down to Business

by Joel Jorgensen | Apr 27, 2017 | Featured Articles, Feature 1, Feature 2, Feature 3

A Five-Phase Approach for Developing a Profitable Commercial Laundry Service As a vended laundry owner, you outlay a lot of money in store development, permitting, construction and equipment. So why not make that investment as fruitful as possible? Fully utilize idle...

Getting Down to Business

by Joel Jorgensen | Jan 27, 2015 | Featured Articles, Feature 1, Feature 2, Feature 3

Originally posted – Sep 29, 2014 The ultimate goal is to keep your washers and dryers humming from opening to closing. After all, every piece of laundry equipment sitting idle is missed revenue that will never be replaced. For certain laundry owners, the answer...