Watch Your Language

[ Originally posted – Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I’d argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their...

The Times Are A-Changin’… Quickly!

Originally posted – Apr 09, 2012 Once upon a time a myth was perpetuated and accepted that all you had to do was keep your money in the stock market, and you would eventually become wealthy and retire, surrounded by palm trees, at age 65 to a life of ease and...

The Big Ten

Originally posted – Feb 05, 2014 Most people seem to love lists. Maybe it’s because we live in an era of overstimulation, especially in terms of information – and lists tend to bring order to the chaos. Perhaps it’s because lists help you...

Keeping the Doors Open

Originally posted – Jun 25, 2012 When it comes to how often businesses fail and how long it takes to fail, it’s difficult to separate fact from fiction. Of course, if you listen to the experts, starting a small business seems to be right up there with...

Go Public

Originally posted – Feb 27, 2013 “If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates If you asked 10 people to define public relations, you’d likely get 10 different answers. Within the broad scope of...