Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

Know Your Place in the Internet Space

Don’t Overlook Online Marketing When Promoting Your Wash-Dry-Fold Business As someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...

Here’s to Your Health

Tips and Tactics to Help Keep Your Wash-Dry-Fold Employees Fit, Pain-Free and ProductiveYour employees are the lifeblood of your wash-dry-fold service. And, as that operation grows, you’ll likely be thinking more and more about where to find the next great...

What’s Your Number?

[Knowing How Much Finished Laundry Your Staff Can Produce is Vital to the Health of Your Wash-Dry-Fold BusinessSeveral months ago in this column, I discussed the Japanese principle of Kaizen, which is a philosophy that embraces constant and continual improvement in...

WDF 101: Back to Basics, Part 3

Here’s Why Choosing Your Detergent and Landing a Few Commercial Accounts Are Critical Factors for Your New Wash-Dry-Fold Business[This is the third and final installment in a series on running a successful wash-dry-fold service.]Thus far in this series on...

WDF 101: Back to Basics, Part 2

Consistently Folding and Professionally Packaging Your Customers’ Garments Are Keys to a Successful Wash-Dry-Fold Business[This is the second in a series on running a successful wash-dry-fold service. Part One appeared in the April issue.]Last time, I discussed...