by Stephen Bean | Jul 12, 2019 | The Business Mind, Uncategorized
Here’s How to Separate Your Laundry Business from the Other Stores in Your Marketplace Of all the endeavors that people participate in, very few of their performances can realistically be described as “iconic.” That’s true in sports, business, professions, and tens of...
by Bob Nieman | Jun 29, 2018 | Uncategorized
The Industry’s Leading Operators Descend on Southwest Florida for a High-Tech Look at an Evolving BusinessMore than 200 of the nation’s leading laundry owners and industry executives recently joined their peers for two days of high-level networking and...
by Stephen Bean | Oct 30, 2017 | Uncategorized
How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...
by Bob Nieman | Feb 27, 2017 | Uncategorized
Is Your Store’s Exterior Signage Doing All It Can for Your Laundry Business?Your exterior signs serve as a type of silent salesperson for your self-service laundry.They draw attention to your business and help differentiate it from the others down the street or...
by Bob Nieman | Jul 27, 2016 | Uncategorized
An Interview with Branding Expert and Business Author Karen Tiber Leland Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.” She is also the president of Sterling Marketing Group,...
by Bob Nieman | Mar 26, 2015 | Uncategorized
Industry Veteran Van Merrill Appointed to Spearhead Software Licensing Program WashClubTrak, a web-based laundry and drycleaning pickup and delivery service, recently hired industry veteran Van Merrill as its director of business development nationwide. At...
