Current and potential laundry owners, as well as industry distributors and manufacturers, gathered in Nashville, Tenn., on February 26 for the first-ever CLA Connect LIVE program in this area. The event featured speaker Joy Collins, digital marketing manager at American Marketing & Publishing LLC, who presented “Local Marketing Mastery: Understanding Rich Listings, Positive Reviews and Attractive Imagery.”

The next evening, a Connect LIVE event was held in Raleigh, N.C., with Neal Isaacs, founding partner at VR Business Brokers, discussing “What Owners Need to Know About Laundromat Valuations.”

In addition, at both events the CLA provided updates on some of its new initiatives – such as enhanced demographic reports, a digital marketing program, industry white papers and the upcoming Excellence in Laundry Conference.

The association has 41 events planned in 2020 across the country. The CLA Connect LIVE events scheduled this month include Illinois on March 12, Southern California on March 18, and Northern California on March 19.

Visit www.coinlaundry.org/claconnectlive for a listing of all 2020 Connect LIVE dates and locations.

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