Continental Girbau Inc.Laurie Kilgore has promoted Laurie Kilgore to director of customer experiences. In this newly created position, Kilgore spearheads the development and evaluation of strategic, tactical and operational customer engagement plans, programs and initiatives. In doing so, she leads the organization in its ongoing commitment to the customer and nurtures Continental’s customer-centered culture, according to Continental President Mike Floyd.

“Continental takes pride in developing lifelong distributor and customer relationships,” Floyd said. “We’re a company that’s quickly expanding our product and brand offering. By moving Laurie into this new position, our goal is to continue that growth while maintaining and enhancing our company culture and our customers’ positive experiences.”

“I look forward to working closely with distributors and customers, as well as the Continental team, in order to benchmark and improve customer-service procedures and practices across all departments,” Kilgore explained.

Kilgore, who joined Continental in 1995 just after the company was formed, has managed the customer care department since 2006. Bilingual in English and Spanish, she’s also played a critical role in streamlining communication between Continental and its parent company, Girbau Global Laundry Solutions, based in Vic, Spain. Additionally, she regularly assists Spanish-speaking customers throughout Mexico and North America. She holds a bachelor’s degree, with a major in Spanish and a minor in office administration, from the University of Wisconsin-Eau Claire.

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