ColdWaterDial

by | Apr 26, 2024 | 0 comments

ColdWaterDial

Tide and Walmart have announced a joint effort to steer Americans toward a more sustainable, eco-friendly choice when doing their laundry – washing in cold water. The multi-month campaign, which launched in conjunction with Earth Day on April 22, will include in-store product sampling and demos, digital advertising, in-store signage, and social media promotion to help establish cold water as an “eco-habit,” while underscoring the benefits of cold-water washing. Tide has set a goal to turn 75 percent of laundry loads in North America to cold-water washing by 2030. ColdWaterDial

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