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{"id":10152,"date":"2021-03-24T13:49:46","date_gmt":"2021-03-24T18:49:46","guid":{"rendered":"https:\/\/planetlaundry.com\/?p=10152"},"modified":"2021-03-24T13:49:46","modified_gmt":"2021-03-24T18:49:46","slug":"are-you-a-procrastinator","status":"publish","type":"post","link":"https:\/\/planetlaundry.com\/are-you-a-procrastinator\/","title":{"rendered":"Are You a Procrastinator?"},"content":{"rendered":"

The Time You\u2019re Wasting is Costing You Money, Customers and the Opportunity to Reach Your Full Potential<\/h2>\n

While attending Michigan State University as an undergraduate, I served as the student manager of the varsity tennis team.<\/p>\n

One particularly freezing January morning on campus, the coach informed me that \u2013 rather than accompany the varsity squad on its upcoming spring training trip down South (which I was eagerly looking forward to, due to the warm weather) \u2013 I would be more useful if I remained at MSU to organize and run the freshman tennis tournament.<\/p>\n

He said he expected this task to be accomplished by the time the varsity team returned in 10 days and that he would make arrangements for the matches to be played inside in the university\u2019s intramural sports building.<\/p>\n

This seemed simple enough, but it turned out otherwise. And the reason was due strictly to my procrastination over getting started.<\/p>\n

Of course, I was quite young and perhaps more concerned with school and social activities at the time. However, every day that went by was \u201cthe day\u201d I finally was going to start this project. Long story short, those 10 days passed quickly with no freshman tournament. When the coach returned and discovered that no tournament had been played, he was not happy. I\u2019ll spare you the ugly details.<\/p>\n

In view of my experience with procrastination and now having studied the psychology of procrastination, I thought it would be an interesting subject for an article. After all, procrastination, being the thief of time, is a common problem for millions of people, including those in the laundromat industry.<\/p>\n

As a laundry owner, have you ever experienced having too many machines out of order, having your HVAC system malfunctioning, being short staffed on attendants, having your snack or beverage vending machines understocked, having your parking lot in disrepair, or perhaps having a few late unpaid invoices?<\/p>\n

My guess is that you\u2019ve probably experienced some of these issues.<\/p>\n

When these problems are brought to your attention (maybe even by your customers), what is your typical answer? \u201cYes, I know. I\u2019ll get around to it.\u201d<\/p>\n

If that response occurs too frequently, you may officially be a procrastinator. Don\u2019t get nervous. Procrastination isn\u2019t some type of a mental disorder. Rather, it\u2019s a personality quirk \u2013 but one that, unfortunately, can lead to a massive waste of time and money.<\/p>\n

A survey in 2015 found that, on average, small-business owners lose more than 55 days per year to procrastination, wasting approximately 218 minutes every day doing unimportant things. That\u2019s a lot of time frittered away and potential earnings lost.<\/p>\n

Research indicates that there essentially are five types of procrastinators and five common reasons why people, including laundry owners, tend to procrastinate. See if you relate to any of the following specific types of time-wasters:<\/p>\n

The Perfectionist<\/strong><\/p>\n

These individuals pay too much attention to minor details. Perfectionists are often afraid to start a task, because they stress out over getting every detail correct. For example, if you\u2019re going to add a new loyalty program to your marketing campaign, don\u2019t get bogged down in trying to write the ideal entry cards or the exact right words. Just convey the message in clear, concise and simple terms.<\/p>\n

The Dreamer<\/strong><\/p>\n

These are laundry owners who enjoy creating the ultimate marketing plan in their minds, rather than taking any action. They may be highly creative, but they find it difficult to actually finish a task.<\/p>\n

To stop yourself from getting carried away by your endless imagination, get your feet back on the ground by setting specific, achievable goals for each planning day, which must be based on doable and practical reality. Set a goal and break it down into small tasks that you can put into action immediately.<\/p>\n

For example, set a plan in motion to wake up one hour earlier every day for a specific period of time to work on this project. Then, you can explain to yourself that in so many days the marketing plan will be completed.<\/p>\n

The Avoider<\/strong><\/p>\n

Avoiders believe that it\u2019s better to do nothing than to make mistakes. These worriers are afraid to take on tasks they believe they can\u2019t manage. I understand that constantly checking your email messages is very tempting, but don\u2019t make answering unimportant email messages a top priority \u2013 they will steal your time and mental energy before you ever notice the theft.<\/p>\n

Perhaps focus on spending your mornings working on what is most important and challenging. Doing so will give you a sense of achievement and help you to build momentum for a productive day ahead.<\/p>\n

Another productivity hack for Avoiders is to break down tasks into smaller, bite-sized \u201csubtasks.\u201d<\/p>\n

The Crisis-Make<\/strong>r<\/p>\n

Crisis-Makers deliberately push back work until the very last minute. They find deadlines (crises) exciting and believe that they do their best work when forced to perform quickly and under pressure.<\/p>\n

If you tend to always leave work and key projects until the last minute, maybe try employing what\u2019s known as the \u201cPomodoro Technique,\u201d which is a time management practice that focuses on working in short, intensely focused bursts that are then followed up with brief breaks to recover.<\/p>\n

The Busy Procrastinator<\/strong><\/p>\n

These types of procrastinators tend to be a bit fussy. They have trouble prioritizing their tasks, because they refuse to work on what they see as unworthy of their efforts. They just don\u2019t know how to choose and simply postpone making any decisions at all.<\/p>\n

For example, imagine that you received an email from your equipment distributor asking about the progress of a planned retool project at your laundromat, with the distributor requesting a reply as soon as possible. At the same time, you\u2019re also involved with an electrical problem at that store, which could impact the retool plan. Which issue should you handle first?<\/p>\n

The \u201ctime cost\u201d to reply to the email is low (just a few minutes), but the benefit also is low because you\u2019re satisfying just one issue. By contrast, fixing the electrical problem likely will take more time, but it will provide a bigger benefit \u2013 remedying the electrical problem and keeping the retool project on schedule.<\/p>\n

If you\u2019re the procrastinating type, I strongly suggest figuring out which type you are, and then set about making the necessary corrections. Procrastinators spend their time belonging to tomorrow. The idea is to fight procrastination to its core. You can do this if you become more aware of yourself and this bad habit you\u2019ve developed \u2013 only then can you become more productive and less stressed, and place yourself on a truth path to reaching all of your goals.<\/p>\n

William Shakespeare wrote, \u201cOur doubts are traitors, and make us lose the good we often might win by fearing to attempt.\u201d Procrastination is one of the main barriers blocking you from getting up, making the right decisions and living the dream life you\u2019ve imagined for yourself.<\/p>\n

Studies have clearly shown that, when reviewing their lives, people most regret the things they haven\u2019t done or accomplished. In addition, feelings of regret and guilt resulting from missed opportunities tend to persist much longer.<\/p>\n

Sometimes all of our opportunities seem to be at our fingertips, but we can\u2019t seem to reach them. When you procrastinate, you waste time that you could be investing in something meaningful. If you can overcome this fierce enemy, you will be able to accomplish more and, in doing so, better utilize the potential that life has to offer.<\/p>\n

Why do people procrastinate?<\/p>\n

I believe there are three main reasons:<\/p>\n