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{"id":10550,"date":"2021-10-14T10:22:37","date_gmt":"2021-10-14T15:22:37","guid":{"rendered":"https:\/\/planetlaundry.com\/?p=10550"},"modified":"2021-10-14T10:25:29","modified_gmt":"2021-10-14T15:25:29","slug":"signs-signs-everywhere-a-sign","status":"publish","type":"post","link":"https:\/\/planetlaundry.com\/signs-signs-everywhere-a-sign\/","title":{"rendered":"Signs, Signs\u2026 Everywhere a Sign"},"content":{"rendered":"

How to Make Signage an Essential Ingredient of Your Laundromat\u2019s Marketing Strategy<\/h2>\n

Have you ever thought about how many signs you see in a given day? Likely, it numbers in the hundreds if you consider the signage on the internet, on buildings, on billboards, and in and on stores, as well as the signs on commercial vehicles like your pickup-and-delivery vans.<\/p>\n

Clearly, signs are everywhere \u2013 and they should be an essential part of your laundromat\u2019s promotional campaign.<\/p>\n

What\u2019s more, there\u2019s a definite \u201cpsychology of signage design\u201d \u2013 which includes a number of factors, right down the colors used in the signs. And, unfortunately, many advertisers completely ignore these critical aspects of sign creation.<\/p>\n

Most signs are ineffective, because they\u2019re psychologically incorrect and don\u2019t convey the intended message. Often, the location, wording or size of the signs simply make the targeted audience work too hard to read them.<\/p>\n

For example, I recently noticed a sign in the window of a laundromat on a busy street that was obviously intended to target passing traffic. However, the print on the signs was no larger than a few inches in height and located at the bottom of the window directly adjacent to the laundry\u2019s parking lot \u2013 and truly only visible to the occupants of the first row of cars in the lot. I can\u2019t imagine what the store owner was thinking, inasmuch as he or she was, in essence, advertising to customers already utilizing the laundromat.<\/p>\n

Another example I ran across not too long ago was a laundry owner whose pickup-and-delivery van signage featured print so small that it was virtually impossible for those in other vehicles to read. As it turned out, the reason for this impossible-to-read signage was due to the owner\u2019s frugality. In other words, he just didn\u2019t want to spend the money for larger print.<\/p>\n

I\u2019ve also seen advertising on vehicles where the names of the companies are large enough to read, but nothing else \u2013 so no one can tell what products or services those companies actually provide.<\/p>\n

Follow the Rules<\/h3>\n

There are some basic rules of signage that will elicit the best and most economically sane results:<\/p>\n