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{"id":11061,"date":"2022-02-13T11:36:18","date_gmt":"2022-02-13T17:36:18","guid":{"rendered":"https:\/\/planetlaundry.com\/?p=11061"},"modified":"2022-02-13T11:36:18","modified_gmt":"2022-02-13T17:36:18","slug":"marketing-by-the-numbers","status":"publish","type":"post","link":"https:\/\/planetlaundry.com\/marketing-by-the-numbers\/","title":{"rendered":"Marketing by the Numbers"},"content":{"rendered":"

Four Key Performance Indicators All Laundry Owners Need to Track<\/h2>\n

I\u2019m going to make you do some math in this article. But I promise it\u2019s the good kind of math \u2013 the kind that lets you know if your marketing plan is actually doing some good for your laundromat business.<\/p>\n

2022 should be the year you knuckle down on marketing KPIs (key performance indicators) for your business. These data points can help you make informed decisions about your marketing in all areas. If you don\u2019t already know what to look for, or if you need a refresher for the new year, then let this article be the place you start.<\/p>\n

KPI #1: Traffic + Sources<\/h3>\n

Traffic, also called website traffic, refers to the number of visitors to your website at large, as well as specific pages on your site.<\/p>\n

Tracking this metric will allow you to see a mile-high level of success, but keep in mind that it\u2019s not the end-all of metrics. It\u2019s a helpful milestone to get you to bigger decisions down the road.<\/p>\n

There are two important lenses to use when tracking your traffic:<\/p>\n