The Coin Laundry Association has welcomed three highly respected industry leaders to its 2022 Board of Directors \u2013 each of whom agreed to generously share his industry knowledge during the association\u2019s educational programming at Clean 2022 in Atlanta.<\/p>\n

Brian Henderson, founder and director of operations at Wash-Dry-Fold POS, joined as a manufacturer representative. Alex Smereczniak, cofounder and chief executive officer at 2ULaundry and LaundroLab, and Mark Vlaskamp, partner, The Folde, joined as store owner representatives.<\/p>\n

Clearly, all three are passionate about serving their fellow industry members and taking on the responsibility of guiding the CLA\u2019s activities into the future \u2013 with Henderson presenting on new laundromat technology at Clean, and Smereczniak and Vlaskamp sitting on a panel discussion about the next generation of laundromats.<\/p>\n

\u201cThe CLA has many amazing strengths including lobbying, networking, education, published resources and unity,\u201d said Henderson, who learned the industry working in his family\u2019s laundromat business, Liberty Laundry. \u201cMy career in the laundromat industry has benefited from the social connections made possible through the resources provided by the CLA, including in-person meetups and online conversations. In my new board role, I\u2019d like to help continue encouragement and promotion of that community spirit, sharing and connectivity within this industry.\u201d<\/p>\n

Henderson\u2019s primary goals and objectives as a director are focused on fostering continuous growth and adoption of technology and providing guidance for the CLA\u2019s online discussion forums.<\/p>\n

Smereczniak and business partner, Dan D\u2019Aquisto, began their business in 2016 in Charlotte, N.C. and have since expanded into the Atlanta area. Smereczniak has been building and managing businesses in the laundry industry for more than 10 years and looks forward to expanding it into more U.S. cities.<\/p>\n

\u201cI\u2019ve been impressed by the CLA\u2019s community network that genuinely cares about doing good and advancing our industry for the better,\u201d Smereczniak said. \u201cAfter attending my first Elevate conference, I was absolutely blown away by the organization, the caliber of members, and mission that every member, vendor and partner is rallying behind.\u201d<\/p>\n

Smereczniak said he\u2019d like to bring what he believes is an underrepresented perspective to the CLA Board of Directors by challenging the status quo and sparking conversations around modernizing the industry, while leveraging foundational business practices that have worked for decades.<\/p>\n

\u201cOrganizations are most successful when they share a common vision but have a variety of experiences and skillsets to ultimately get there,\u201d he added.<\/p>\n

Vlaskamp, who also entered the laundry business in 2016, started with several questions that he couldn\u2019t find answers to until networking with the community at the CLA. He recalls receiving immediate help and valuable resources for his Houston and Austin, Texas, stores that were critical in operating and growing his business.<\/p>\n

\u201cSimply put, the CLA filled the void that I originally hoped the local laundromat owners in town would fill,\u201d Vlaskamp explained.<\/p>\n

As a result of his challenging experience, Vlaskamp enjoys helping fellow industry entrepreneurs and loves talking laundry. He spends about five hours a week helping other owners with digital marketing and new software onboarding, skills he\u2019s energetic about sharing to help the CLA reach its wide audience.<\/p>\n

\u201cI see incredible opportunity for the CLA to leverage digital communications,\u201d he noted. \u201cI\u2019d like to help increase online engagement with information that\u2019s distributed to audiences in a meaningful, consumable way. With the constant evolution of the digital world, new needs can be discovered and met.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Coin Laundry Association has welcomed three highly respected industry leaders to its 2022 Board of Directors \u2013 each of whom agreed to generously share his industry knowledge during the association\u2019s educational programming at Clean 2022 in Atlanta. Brian Henderson, founder and director of operations at Wash-Dry-Fold POS, joined as a manufacturer representative. Alex Smereczniak, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-11881","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/11881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/comments?post=11881"}],"version-history":[{"count":1,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/11881\/revisions"}],"predecessor-version":[{"id":11883,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/11881\/revisions\/11883"}],"wp:attachment":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media?parent=11881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/categories?post=11881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/tags?post=11881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}