LaundroLab<\/a> has announced new additions to its corporate team. They are: David Reeves, chief operating officer; Jason Carache, director of finance and accounting; and Keith Martinez, new store opening project manager.<\/p>\nReeves is an operations professional who has worked for companies like Amazon and GoPuff during their early stages of growth. After finding LaundroLab in a similar stage, Reeves was excited to join the team and support a growth trajectory similar to what he\u2019s experienced in the past.<\/p>\n
\u201cI decided to do it again,\u201d Reeves said. \u201cIt\u2019s exciting to be at the forefront of something that is going to be magic. LaundroLab is something that the industry needs, and it\u2019s something that people need. As much as I love to build, I also like to disrupt. I\u2019m looking forward to the journey ahead of us as we work toward that magical end goal.\u201d<\/p>\n
With nearly a decade of experience in financial planning and analysis, Carache had spent time at larger organizations like PepsiCo forecasting sales, supporting marketing programs and developing budgets. He began to feel a pull toward smaller business models and happened to reunite with college friends Alex Smereczniak and Beck Miller, CEO and director of franchise operations at LaundroLab, respectively. After some conversations about the brand and its mission, Carache decided to join the team.<\/p>\n
\u201cThere are multiple functions that, ideally, a finance professional would be handling,\u201d Carache explained. \u201cThat has been my goal \u2013 what are the areas that members of this organization have had to bootstrap previously? Now that we\u2019re getting a bit more specialized, what can I take off the business and handle myself to ensure it\u2019s all flowing properly?\u201d<\/p>\n
Martinez has a varied professional background, having worked in community development, marketing, nonprofits, real estate, franchising and more. With this knowledge, personal history in entrepreneurship and a passion for community development, Martinez felt the LaundroLab team was a perfect place for him.<\/p>\n
\u201cI love small business, and I see very much how communities are lifted up by small businesses \u2013 especially something like LaundroLab where giving back is such a key part of our ideals,\u201d Martinez noted. \u201cThe brand blends very well with my beliefs. I love to see that we\u2019re providing a high-quality, five-star service to communities that usually don\u2019t get that type of service or treatment. That\u2019s what gets me excited every day to see that we\u2019re going in and working with these folks on building not just for business purposes but also a sort of community center.\u201d<\/p>\n
\u201cThere\u2019s no dominant player in our space, and we\u2019ve had some early traction,\u201d pointed out Dan D\u2019Aquisto, co-founder and president of LaundroLab. \u201cAs we continue to realize our goals, having these three experts on board will allow us to supercharge our growth by providing even stronger, more thorough support to the franchise network.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Laundromat franchise LaundroLab has announced new additions to its corporate team. They are: David Reeves, chief operating officer; Jason Carache, director of finance and accounting; and Keith Martinez, new store opening project manager. Reeves is an operations professional who has worked for companies like Amazon and GoPuff during their early stages of growth. After finding […]<\/p>\n","protected":false},"author":1230,"featured_media":12246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[9351,56],"tags":[],"class_list":["post-12245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights","category-industry-news"],"_links":{"self":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/12245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/users\/1230"}],"replies":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/comments?post=12245"}],"version-history":[{"count":1,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/12245\/revisions"}],"predecessor-version":[{"id":12247,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/12245\/revisions\/12247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media\/12246"}],"wp:attachment":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media?parent=12245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/categories?post=12245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/tags?post=12245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}