Toward the end of last summer, helping my nephews gear up for the coming school year taught me something interesting about making smart choices.<\/p>\n
In years past, we typically grabbed the flashiest, most popular items \u2013 you know, the brands and products all of the kids were talking about. But, in the end, most of that stuff just didn\u2019t hold up.<\/p>\n
So, this time, we focused on items that were not only cool, but also tough enough to survive an entire school year.<\/p>\n
In a way, it\u2019s kind of like picking the right marketing moves for your laundromat. Perhaps consider the ushering in of the new year somewhat like the back-to-school shopping rush for your business\u2019 marketing program.<\/p>\n
After all, there are tons of flashy trends from which to choose in 2024. However, I want to discuss those strategies that are like my nephews\u2019 sturdy backpacks \u2013 they\u2019ll stand the test of time and get the job done well.<\/p>\n
Imagine you\u2019re watching a video, and you can click on areas within the video to see different things. That\u2019s interactive video content. For your laundry service, it means customers can take a virtual tour of your facility, click on a machine to see how it works, or get tips on treating tough stains. It\u2019s like giving them a video game where they learn about your business.<\/p>\n
How To Do It: Start by creating a simple video of your laundry space. Use software that lets you add clickable areas, such as different machines or services. Then, share this video through social media or on your website. It\u2019s a fun way to show off your store and make people feel like they\u2019re right there with you.<\/p>\n
Artificial intelligence enables you to develop deeply personal experiences for your customers. Imagine sending a text or email to a customer saying, \u201cHey, we\u2019ve noticed that you love our express service. Here\u2019s a special deal just for you!\u201d That personal touch can make a real difference.<\/p>\n
How To Do It: You\u2019ll need some software that can track customer preferences like what services they use. Next, use this information to create messages using ChatGPT, and send those personalized messages or offers to your customers. It\u2019s all about making each customer feel like you truly know them.<\/p>\n
Think of influencers as the popular kids in the digital world. When they say something\u2019s cool, everyone listens. For your laundry business, it\u2019s about finding a local influencer who can share their awesome experience using your services.<\/p>\n
How To Do It: Find those in your area who are popular on social media and who fit your customer demographic. Reach out to them, and offer a free service in exchange for them sharing their experience with that service. It\u2019s all about getting a shout out that feels genuine and gets people talking.<\/p>\n
This is like being a detective, but for your business. Search for clues (data), such as when customers come in to do their laundry or which services they utilize more often. Then, use this information to make smart choices, like offering deals at slower times or adding services that are in high demand.<\/p>\n
How To Do It: Keep track of customer visits and preferences through your POS system or card system. Look for patterns \u2013 busiest days, most popular services, etc. Use this information to adjust your business hours, your services, and\/or your promotions. It\u2019s about using real data to make your laundry business even stronger and more appealing.<\/p>\n
Once again, choosing the right marketing tools and trends is similar to picking out the best school gear and supplies \u2013 it\u2019s about what lasts and works best for you.<\/p>\n
By leveraging interactive videos, AI personalization, influencer collabs, and smart data decisions, you\u2019re not merely running a laundromat \u2013 you\u2019re creating a business that buzzes with happy customers.<\/p>\n
Ready to make your laundry business the talk of the town in 2024? Let\u2019s get spinning!<\/p>\n","protected":false},"excerpt":{"rendered":"
Four Marketing Strategies to Implement in 2024 Toward the end of last summer, helping my nephews gear up for the coming school year taught me something interesting about making smart choices. In years past, we typically grabbed the flashiest, most popular items \u2013 you know, the brands and products all of the kids were talking […]<\/p>\n","protected":false},"author":15,"featured_media":13257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[217,9351],"tags":[],"class_list":["post-13256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-highlights"],"_links":{"self":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/13256"}],"collection":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/comments?post=13256"}],"version-history":[{"count":2,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/13256\/revisions"}],"predecessor-version":[{"id":13259,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/13256\/revisions\/13259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media\/13257"}],"wp:attachment":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media?parent=13256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/categories?post=13256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/tags?post=13256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}