{"id":2209,"date":"2017-03-30T00:00:00","date_gmt":"2017-03-30T00:00:00","guid":{"rendered":"http:\/\/jeff-gardner\/2017\/03\/30\/a-profitable-partnership"},"modified":"2019-07-17T14:53:55","modified_gmt":"2019-07-17T19:53:55","slug":"a-profitable-partnership","status":"publish","type":"post","link":"https:\/\/planetlaundry.com\/a-profitable-partnership\/","title":{"rendered":"A Profitable Partnership"},"content":{"rendered":"

Teaming Up with Your Local Drycleaner May Be the Ideal Way to Grow Your Laundry Business. Find Out How at Clean 2017!<\/strong><\/p>\n

The Clean Show is just around the corner. And the 2017 event \u2013 which will be held June 5-8 at the Las Vegas Convention Center \u2013 marks the first time the Coin Laundry Association and the Drycleaning & Laundry Institute will team up for an educational session during the show.<\/p>\n

This presentation will outline how to build a synergistic relationship between a self-service laundry and a drycleaning operation.<\/p>\n

In general, the piece counts for the drycleaning industry have been decreasing. Fewer people are bringing in their garments and other items to be professionally cared for. What\u2019s more, fewer people are buying clothes that even require the services of a drycleaner. As a result, many of today\u2019s drycleaners are looking for additional ways to expand their businesses and move more items through their plants.<\/p>\n

Therefore, at Clean 2017, we\u2019ll examine some of the opportunities that laundry owners and drycleaning operators have to work together.<\/p>\n

Of course, one of the most common ways in which the two businesses can team up is with the laundromat providing the drycleaner with a prime location for a \u201cdry store\u201d \u2013 or, in other words, a drop-off and pickup location for drycleaning within the vended laundry itself.<\/p>\n

Throughout the country, many of today\u2019s laundries \u2013 especially those in higher-end markets \u2013 with established, thriving wash-dry-fold businesses could easily incorporate a drop-off drycleaning service that would be a win-win for the both the laundry and drycleaning operations.<\/p>\n

After all, those wash-dry-fold customers are typically the types of individuals who very likely would have a few pieces they may want drycleaned or professionally cared for on a regular basis. And they\u2019re also the customers who have proven that they\u2019re willing for pay a premium for the convenience of laundry and garment care.<\/p>\n

In addition, developing a relationship with a local drycleaner so that your wash-dry-fold customers have one less trip to make can be an extremely beneficial way for you to build your full-service laundry business.<\/p>\n

Obviously, there are several different ways to partner with a drycleaner and many questions that need to be answers prior to entering into such a business relationship. Many of issues will be discussed during the Clean Show presentation \u2013 \u201cDrycleaners & Laundromat Owners: Partnering for Future Profits\u201d \u2013 which will be held on June 6, from 8:30 a.m. to 9:45 a.m.<\/p>\n

As an example, what percentage of the drop-off drycleaning revenue will each party receive? What will that financial relationship look like? Who will collect the money? Who will do the invoicing and processing?<\/p>\n

For instance, the drycleaning business may actually place its own cash register in your laundromat. The drycleaner may even have an employee who works in your store \u2013 checking in and checking out drycleaning items. Perhaps the drycleaner leases a small space within your laundry from you.<\/p>\n

When it comes to partnering with a drycleaner, there are many variations and creative opportunities.<\/p>\n

Another less-common (but intriguing) opportunity is for laundry owners to provide drycleaning operators with a place to process their own wash-dry-fold orders. Most drycleaners can process a certain amount of wash-dry-fold laundry; however, many drycleaning plants feature only large shirt washing machines, with the smallest capacity being 50 or 60 pounds. And the standard drycleaning plant may have only one or two of these machines.<\/p>\n

Clearly, that\u2019s not an ideal equipment setup for processing wash-dry-fold orders. So, in general, most drycleaners \u2013 looking to grow their businesses \u2013 don\u2019t have the capacity to process more than a few loads of wash-dry-fold laundry per day. Typically, drycleaners\u2019 machines are busy processing other laundered items, such as shirts and comforters, so there is little opportunity to process actual wash-dry-fold orders, at least during business hours.<\/p>\n

As wash-dry-fold operators, we know that it\u2019s a lot easier to keep your loads organized and to process them efficiently if you have multiple washers and dryers so that you don\u2019t have to combine loads or process them in ways that are less than efficient.<\/p>\n

Therefore, this provides an opportunity for self-service laundry owners to become the processors of wash-dry-fold orders for their local drycleaning business. Of course, if this type of business partnership is a route you decide to take, consider the wholesale price you will offer the drycleaner, which they can then mark up to make an acceptable profit.<\/p>\n

In essence, wash-dry-fold \u2013 one of the growing segments of the vended laundry industry \u2013 is a service that many within the drycleaning industry are looking at very closely. However, many of today\u2019s drycleaning plants simply aren\u2019t designed with the capacity to take on a great deal of added wash-dry-fold laundry.<\/p>\n

Once again, this presents an ideal opportunity for a profitable partnership between a laundromat that offers wash-dry-fold and a drycleaning plant that doesn\u2019t have the space or the ability to process a lot of wash-dry-fold \u2013 but that does have the customer base that desires this type of laundry service.<\/p>\n

Some of the factors to consider with regard to a laundry\/drycleaner partnership are:<\/p>\n

\u2022 What types of space do both the laundromat and drycleaning plant have to dedicate to this mutual business?<\/p>\n

\u2022 How will the financial relationship work?<\/p>\n

\u2022 Who will handle the accounting and processing?<\/p>\n

\u2022 For drop-off drycleaning orders, how much of the prep work and the pre-processing of the drycleaning will be done at your laundromat? How much of it will be done at the drycleaning plant?<\/p>\n

\u2022 How much of the assembly of the drycleaning and the final presentation of the orders will be done at the drycleaners? How much of that work will be done at your laundry?<\/p>\n

\u2022 Do you have delivery and pickup routes? Does the drycleaner have delivery and pickup routes? Who will handle the delivering and picking up?<\/p>\n

\u2022 How will you co-market and co-brand this service? Do you want to have the drycleaner\u2019s name on the finished product, or do you want to have your name on it?<\/p>\n

\u2022 How reputable is the drycleaner? Will you want to utilize its brand? Will the drycleaner want to utilize your brand?<\/p>\n

More and more, today\u2019s savvy drycleaners and laundry owners are using each other\u2019s expertise to increase their respective market shares. Don\u2019t miss the upcoming Clean Show educational session \u2013 where you will learn from successful industry members exactly how they\u2019ve made this partnership work for them \u2013 and how you can make it work for you and your laundry business as well.<\/p>\n

See you in Las Vegas!<\/p>\n","protected":false},"excerpt":{"rendered":"

Teaming Up with Your Local Drycleaner May Be the Ideal Way to Grow Your Laundry Business. Find Out How at Clean 2017! The Clean Show is just around the corner. And the 2017 event \u2013 which will be held June 5-8 at the Las Vegas Convention Center \u2013 marks the first time the Coin Laundry […]<\/p>\n","protected":false},"author":14,"featured_media":7028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[179],"tags":[10136,10193,413],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-laundry-doctor","tag-drycleaning","tag-full-service-laundry","tag-laundry-business"],"_links":{"self":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/2209"}],"collection":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":2,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":7029,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/2209\/revisions\/7029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media\/7028"}],"wp:attachment":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}