{"id":3042,"date":"2018-01-30T11:47:40","date_gmt":"2018-01-30T17:47:40","guid":{"rendered":"http:\/\/planet-laundry\/2018\/01\/03\/alliance-laundry-systems-unveils-new-brand-positio"},"modified":"2019-01-27T22:33:04","modified_gmt":"2019-01-28T04:33:04","slug":"alliance-laundry-systems-unveils-new-brand-position","status":"publish","type":"post","link":"https:\/\/planetlaundry.com\/alliance-laundry-systems-unveils-new-brand-position\/","title":{"rendered":"Alliance Laundry Systems Unveils New Brand Position"},"content":{"rendered":"

Alliance Laundry Systems<\/a> has unveiled a new mission statement, logo and website. These enhancements position the company’s premium brands – Speed Queen, UniMac, Huebsch, IPSO and Primus – as global industry leaders.<\/p>\n

The company’s CEO, Michael Schoeb, described the brand direction as “refreshing our image to reflect the world-leading company we are.” <\/p>\n

The company’s new mission statement reads: “We make the world cleaner as the premier provider of laundry solutions. We deliver leading performance through our exceptional team, unmatched quality and our commitment to innovation.” <\/p>\n

The “leading performance”brand position provides a vision for the entire company moving forward, from product research and development to customer service. It affirms a commitment to delivering the best products and service to its partners, who will then do the same for their customers.<\/p>\n

Alliance also updated its brand logo with a cleaner, more modern design. This new look illustrates the brand’s place as a leader in the industry, according to the company.<\/p>\n

Lastly, the new Alliance website showcases a clean, user-friendly experience that is “consistent with the design of its laundry products,” the company stated. The website – which launched on January 1 (internationally on January 2) – features improved navigation enabling visitors to access information more easily. The website also will be available in French, Spanish, Italian, Chinese, Czech, Brazilian Portuguese, and Arabic.<\/p>\n

For more information, visit alliancelaundry.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alliance Laundry Systems has unveiled a new mission statement, logo and website. These enhancements position the company’s premium brands – Speed Queen, UniMac, Huebsch, IPSO and Primus – as global industry leaders. The company’s CEO, Michael Schoeb, described the brand direction as “refreshing our image to reflect the world-leading company we are.” The company’s new […]<\/p>\n","protected":false},"author":873,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3042","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/3042"}],"collection":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/users\/873"}],"replies":[{"embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/comments?post=3042"}],"version-history":[{"count":1,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/3042\/revisions"}],"predecessor-version":[{"id":4581,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/posts\/3042\/revisions\/4581"}],"wp:attachment":[{"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/media?parent=3042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/categories?post=3042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetlaundry.com\/wp-json\/wp\/v2\/tags?post=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}