Laundry pickup-and-delivery service HappyNest has named Jeanne Hopkins its new chief revenue officer.
Hopkins has 30 years of experience in marketing technology and data, with a reputation for building sustainable customer and team relationships while bridging the gap between marketing and sales organizations, according to HappyNest.
“It’s a big win for us to bring Jeanne and her unique expertise in data-driven marketing and sales to HappyNest,” said John MacKrell, CEO and founder of HappyNest. “As challenges continue in people’s everyday lives, HappyNest is happy to be able to readily offload the household laundry chore and give people back valuable time to focus on more important matters. We look forward to Jeanne helping us to rapidly reach the millions of consumers and laundromats across the country that need a positive boost.”
Hopkins helped HubSpot achieve a number-two ranking on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. In addition, she has held the CMO title at travel management software company Lola.com, Ipswitch (now Progress), SmartBear and Continuum (now ConnectWise). She also previously served in executive marketing positions at Symmetricom (now Microsemi) and MarketingSherpa. Most recently, she was the CRO at custom sports apparel provider SquadLocker.
“The trends and fundamental behavior changes we’ve seen over the past year are dictating that there has never been a more important time to focus on the customer – not as a buyer, but on how the customer is now living and working differently,” Hopkins explained. “We all need help and support today. As a customer-focused marketer, I’m excited to help bring HappyNest into the lives of stressed and busy consumers to cross the job of laundry off their list.”
Hopkins has served as an advisor to numerous companies and is currently advising Below the Fold, USEFULL (formerly Coffee Cup Collective), Rank the Vote and OneScreen. She is a frequent speaker at industry events and is the coauthor of “Go Mobile,” a leading book about mobile marketing.
