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The Laundry Doctor

Getting Into Your ‘Comforter’ Zone

Getting Into Your ‘Comforter’ Zone

Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...

Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

Know Your Place in the Internet Space

Don't Overlook Online Marketing When Promoting Your Wash-Dry-Fold BusinessAs someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...

Wash With Wally

The Business Mind

Let’s Get Creative

Let’s Get Creative

Strengthen Every Aspect of Your Laundry Business by Building Your Creativity “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou, American poet Where would we be without creativity? The answer very likely is some version of “nowhere.”...

Head ‘Em off at the Pass

Head ‘Em off at the Pass

Use Preemptive Marketing to Outshine Even Your Toughest Competition Are you are sitting down? I hope so, because what I am about to relay to you may be the single most amazingly powerful marketing technique anyone could ever use. Yet… I have never seen it done in the...