Columns

The Laundry Doctor

In Your Face

In Your Face

Never Stop Looking for Creative Ways to Get Your Brand in Front of Your Customers – And Potential Customers If you’re a regular reader of PlanetLaundry, you know that my fellow columnists Stephen Bean and Dennis Diaz are always talking about the importance of your...

Avoid Shortcuts

Avoid Shortcuts

All Garment-Care Solutions Are Not Created Equal I often read the posts and subsequent comments on the various Facebook feeds targeting the laundry business. I love the idea of people interacting with each other and sharing ideas and best practices – especially with...

Wash With Wally

Wash with Wally: Installing an ATM

Wash with Wally: Installing an ATM

I just got into the laundromat business, and I’m considering installing an ATM in my store. My question is whether I’m better off buying a machine outright and installing it myself, or having an outside vendor own and install the ATM, with some type of commission...

The Business Mind

Are You a Procrastinator?

Are You a Procrastinator?

The Time You’re Wasting is Costing You Money, Customers and the Opportunity to Reach Your Full Potential While attending Michigan State University as an undergraduate, I served as the student manager of the varsity tennis team. One particularly freezing January...

Coming to Their Senses

Coming to Their Senses

Leverage the Five Senses to Impact Consumer Behavior As members of the human race, we all experience the world largely through our senses. And, by the way, so does the animal kingdom. However, unlike animals, we also boast well-developed intellectual skills that can...

Viewpoint

Enthusiasm for Our ‘Essential’ Industry

Enthusiasm for Our ‘Essential’ Industry

The laundromat business has proven itself to be recession-resistant, pandemic-resistant – and, yes, “essential.” As a result, the industry is growing at a rate at which I’ve never seen before. People are fleeing corporate America to build or buy laundromats. Current...

Let’s Go! Let’s Grow!

Let’s Go! Let’s Grow!

As PlanetLaundry Editor Bob Nieman asked (and answered) in this column last month, “Has 2020 sucked? Yes, without a doubt.” I think we can all echo that sentiment. However, the stage is set to put 2020 behind us! As your CLA Chairman for 2020, I stated last March that...

Silver Linings

Silver Linings

Typically, December is a time to pause, look back and take stock of your life and your business. It’s normally the perfect opportunity to reminisce about the 365 days gone by (366, in this case) – and to try to predict what the next 365 have in store. Not this year!...

Digital Marketing

Marketing Fads to Reconsider

Marketing Fads to Reconsider

When It Comes to Promoting Your Laundromat, Jumping on the Latest Marketing Bandwagon is Not a Great Idea Remember fidget spinners? It seems like 2017 was decades ago, but it’s only been a few years since the spinning fad took the world by storm – then disappeared to...

Looking Forward by Looking Back

Looking Forward by Looking Back

Why Marketing Your Laundry Business is Only Going to Get Better The world has changed quite a bit over the last three decades. Heck, it has changed a lot just in 2020 alone. But let’s not go into that here. If you were to take a time machine back to 1990, you wouldn’t...

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