Columns

The Laundry Doctor

Are You ‘Socially’ Awkward?

Are You ‘Socially’ Awkward?

You Don’t Need to Be a Social Media Guru to Grow Your Laundry Business Online Over the years, I learned to accept that I simply can’t keep up with everything that’s happening these days in the social media and online marketing world. When it comes to search engine...

Locked and Loaded

Locked and Loaded

Are Lockers the Answer to Building a Profitable, Round-the-Clock WDF Operation? I’ve recently had a number of store owners approach me about the use of lockers for their laundry operations. At The Laundry Doctor, we’ve been utilizing lockers to help facilitate the...

Wash With Wally

The Business Mind

Know Your Customers

Know Your Customers

Here’s How to Keep Your Laundry Business Growing Steadily by Systematically Tracking Your Client Metrics “Revolve your world around your customers, and more customers will revolve around you.” – Anonymous It’s widely accepted that today’s consumers are inundated with...

Vive La Différence

Vive La Différence

How to Use Diversity Marketing to Boost Sales and Grow Your Laundry Business For a long time, marketing efforts for companies big and small had one major common denominator. Essentially, they all targeted an older, white audience. Years ago, this strategy may have...

Are You Annoying?

Are You Annoying?

Look for Small Annoyances That May Be Bugging Your Customers and Silently Destroying Your Laundromat’s Otherwise Pleasant Atmosphere Believe it or not, you may be inadvertently annoying your laundromat customers without even knowing it. And, honestly, very few of them...

Viewpoint

Viewpoint: What a Year It Has Been

Viewpoint: What a Year It Has Been

At the beginning of the year in this space, I posed the question: “What can the CLA do for you?” More than a catchy (and borrowed) tagline, it was a sincere effort to solicit feedback from CLA members – our customers – as to what they wanted the association to provide...

What’s Your Secret Sauce?

What’s Your Secret Sauce?

In researching and writing the July cover story on the use of ozone in laundromats, one main theme kept popping up among everyone I spoke with – differentiation. Of course, some laundromat owners have been incorporating ozone into their operations for years. And,...

Digital Marketing

Spinning Success

Spinning Success

Four Marketing Strategies to Implement in 2024 Toward the end of last summer, helping my nephews gear up for the coming school year taught me something interesting about making smart choices. In years past, we typically grabbed the flashiest, most popular items – you...

Share This