Alliance Laundry Systems has reached an agreement to purchase the distribution assets of Commercial Equipment Company. The deal is expected to be finalized for closing in July.

Headquartered in Farmers Branch, Texas, CEC has been serving laundry owners in central and north Texas, as well as northern Louisiana, since 1967.

“CEC has long been a leader in its market, and we are delighted by the opportunity this agreement affords Alliance to build on that reputation,” said Mike Schoeb, CEO of Alliance Laundry Systems.

As a Speed Queen distributor, CEC has been prolific in helping investors enter and thrive in the vended laundry business. Also, in 2018, the company was appointed the UniMac distributor for the north Texas and north Louisiana markets.

While Alliance will acquire the company’s distribution business assets, CEC’s route segment is not included in the purchase agreement. In addition, CEC President Taylor Smith will remain an active part of the business moving forward with Alliance Laundry Systems.

“I am excited by what this announcement means for our loyal customers,” Smith noted. “The Alliance acquisition ensures customers who, for decades, have relied on CEC for exceptional service will receive a new level of support that can only be offered by the world leader in commercial laundry.”

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