Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry ServicesLast month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Unilever Confronts the ‘Chairdrobe’

Unilever Confronts the ‘Chairdrobe’

Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...

True Enough!

Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
Building Strong Connections

Building Strong Connections

More meetings in more places for more people. This is the goal of the reinvented affiliate program and the new meeting concept that the Coin Laundry Association is excited to launch. In the May 2018 issue of PlanetLaundry, CLA President and CEO Brian Wallace wrote the...