Marketing Lessons from an Up-and-Down Year (Part 2)
The Era of Marketing-From-Anywhere [The is the second of a two-part column. Part One can be read here.] The final takeaway from 2021 is less about statistics and trends, and more about the world we find ourselves in. We still find ourselves in a tumultuous time – with...
Marketing Lessons from an Up-and-Down Year (Part 1)
Connecting with Customers During a Time When Connection Has Never Been More Challenging What a year! 2021 has been one for the record books, and it feels as though it flew by. Just like any other year, we’ve learned a lot about how audiences are responding to...
‘Web’ Site Selection
Developing a Strong Online Community for Your Laundry Business We all know that finding just the right site for your laundromat can make all the difference in whether or not your new business is a success. And the same goes for your “digital site” – that is, your...
Leverage Marketing’s Universal Strategies
Three Promotional Tactics That Work Anywhere… For Any Business International companies have a lot to teach us about marketing. They’ve mastered the art of grabbing an audience’s attention and selling a product or service – which is at the core of all marketing...
Create Enthusiasm for Your Wash-Dry-Fold Business
Four Basic Steps to Marketing Your Full-Service Offerings Wash-dry-fold services can be an incredible boon to your customers. You’re offering them a time-saving, hassle-free way to get their laundry done. You’re helping today’s customers stay on top of their busy...
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