I Sleep Well at Night
An Interview with Massachusetts Multi-Store Owner Jim Whitmore Jim Whitmore is the owner of three Sunshine Express Laundry Centers, located in Massachusetts’ North Shore region. All three self-service laundries – ranging in size from 1,500 to 3,000 square feet –...How to Post Effectively on Social Media
Spoiler Alert: Social Media Isn’t ‘Free’ Anymore Social media is a beast. Tame it and you’ve got a powerful platform to promote your business. Let it run wild and it will run over you. Here’s an example of “social media gone wild”...Telling Your Story, Shaping Your Brand
An Interview with Branding Expert and Business Author Karen Tiber Leland Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.” She is also the president of Sterling Marketing Group,...Excellence 2016: The Best of the Best
The Industry’s Leading Businesspeople Descend on Southern California to Take a ‘Look Forward’ Nearly 200 of the nation’s leading laundry owners and industry executives recently joined their peers for two days of high-level networking and progressive...On the ‘Home’ Front
Grow Your Laundry Business by Offering Today’s Homeowners What They Want For years, the general consensus had been that competing self-service laundries shared a finite customer base within a given marketplace. Following this line of reasoning, a new store in...
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New Laundromat Entrepreneur
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