Marketing During Times of Crisis
Some Promotional Do’s, Don’ts and Considerations as We All Try to Navigate the COVID-19 Crisis It’s easy to get downhearted about the state of the world in the middle of COVID-19’s madness. With social distancing measures, self-quarantines in place and a heightened...
What’s Next for the Economy?
An Interview with Alan Beaulieu of ITR Economics Alan Beaulieu is the president of ITR Economics, the oldest privately held, continuously operating economic research and consulting firm in the U.S. With a reputation as an accurate and straightforward economist, Mr....
Coping with COVID-19
Laundromat Owners Share Their Thoughts on Providing Essential Services During These Historic and Unsettling Times With the outbreak of the COVID-19 virus, our world changed – seemingly overnight. At least for now. Sheltering in place, social distancing and personal...
The Art of Legendary Customer Service
How to Create a Culture of Connection Within Your Marketplace Customer service in a laundromat may not qualify as an “art form,” per se. However, over the years, I’ve encountered some fantastic store owners and attendants who let me know that I definitely was in the...
The New ABCs of Worker Classification
Are Your Workers ‘Employees’ or ‘Independent Contractors?’ In 2018, the California Supreme Court issued a decision in Dynamex Operations West, Inc. v. Superior Court of Los Angeles in which a new standard – commonly referred to as the “ABC Test” – will be used to...
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