Unilever Confronts the ‘Chairdrobe’

Unilever Confronts the ‘Chairdrobe’

Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...

LaundryCares Adds Industry Veteran

The LaundryCares Foundation recently announced that laundry industry veteran Dan Naumann has agreed to join the organization as its executive vice president. His responsibilities extend to the day-to-day operation of the foundation, as well as working to scale up...

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