Continental Girbau West‘s recent Conference of Champions Profit Symposium – held at the company’s headquarters in Santa Fe Springs, Calif. – drew laundry owners and investors from throughout Southern California, according to CG West Vice President Tod Sorensen. Focused on methods for improving self-service laundry profits and engaging customers, the event included an array of presentations by industry experts.
“This year’s two-day symposium included best-in-class educational speakers,” Sorensen noted. “While participants appreciated these expert presentations, they also enjoyed parts and equipment specials. CG West enjoyed record equipment sales bolstered by low-rate, no-money-down financing. Many of the attendees, who have attended past symposiums, commented that they appreciated the programs presented and intend to invite more owners next year.”
Hosted by CG West and Elite Business Investments, symposium presenters and topics included:
• Coin Laundry Association President and CEO Brian Wallace, “What Sets the Top Operators Apart”
• Eastern Funding National Business Manager Jennifer Whitney, “How to Become a Better Operator by Embracing Change”
• Elite Business Investments Vice President of Sales and Marketing Carol Dang, “Retooling Payoff and Store Value Bump”
• Continental Vice President of Sales and Customer Services Joel Jorgensen, “The Physics of Vended Laundry”
• Perfect Wash Express Laundry Center’s Daniel Sofranko, “Broadcasting Your Brand: Top-of-Mind Image”
• Integrity Laundry Solutions’ Greg Tompkins, “The Fish Philosophy”
• CG West Technical Support Specialist Efrain Munoz, “Top 10 Service Tips”
• Attorney Myles Mattenson, “Negotiating Your Best Laundry Lease”
• Card Concepts Inc.’s Steve Marcionetti, “The Value of Credit Card Acceptance in your Laundry.”
A subsidiary of Wisconsin-based Continental Girbau Inc., CG West serves the Southern California vended, on-premises and industrial laundry markets.
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