Continental Creative Services, a division of Girbau North America, has changed its name to Girbau Creative Services.
“We wanted to change the name to better align with our parent company, Girbau Global Laundry Solutions,” said Creative Services Manager Kim Foxcroft.
Developed in 2005 to support GNA distributors and end-users, GCS offers marketing, advertising and public relations services. With a team of laundry industry marketing experts, GCS provides distributors and their customers with everything from logo, brochure and website development to signage, direct mail campaigns, vehicle wraps and press releases.
“We’ve worked closely with distributors and store owners for years to provide the kind of marketing support that sets them apart in the eyes of their customers,” Foxcroft explained. “Today, we move forward together under the Girbau umbrella – focused on customer proximity, one team and innovation and sustainability.”