PayRange Inc. recently announced a new partnership with long-time laundry payments technology company ESD, which has approximately 2 million card readers in the field and estimates its active user base at 20 million consumers who use those machines on a regular basis.
Under this exclusive agreement, PayRange will offer a new ESD BluKey device specifically designed to upgrade machines equipped with ESD card readers to include mobile payment capabilities, offers, loyalty and value-added services at no additional cost to the machine owner. ESD will provide its engineering expertise in integrating the ESD BluKey solution to thousands of different machine types and models across vended laundry platforms.
The companies will immediately begin joint marketing of the ESD BluKey solution, enabling owners to plug in a module within seconds, adding mobile commerce capabilities to the existing installed base. Future developments will include ESD card readers from the factory, bundled with PayRange on board.
“We are incredibly excited to announce this partnership with ESD and its customers,” said Michael Kitchen, chief revenue officer for PayRange. “The ability for existing ESD laundry customers to now have the opportunity to upgrade their current laundry and laundromat machines to accept mobile payment at ‘no cost’ will certainly be a game-changer in the industry.”
“Our interest in mobile app started several years ago,” explained ESD founder Harvey Gitlin. “As we thought about the next changes in the vended laundry business, we decided that PayRange is the perfect partner and solution to continue to uphold our high standards of excellence in service and engineering.”