EVI Industries Inc. has acquired Spynr Inc., based in New York City – marking EVI’s 20th industry acquisition.
Spynr is a highly specialized, full-service marketing agency with deep roots in the commercial laundry industry. The company provides owners of laundry businesses a variety of marketing services, such as branding, web design, digital advertising, social media assistance, content development, SEO and other related offerings to help attract customers.
Spynr was founded by Dennis Diaz, who leads a team of 13 digital marketing professionals who develop and deploy marketing solutions specifically designed for the commercial laundry industry.
“Our customers make significant financial investments in their laundry businesses,” said Henry M. Nahmad, EVI’s chairman and chief executive officer. “Given the competitive environment, maximizing the return on their investment also requires laundry business owners to think and deliver across the entire marketing spectrum, from branding to web design to digital marketing and beyond. To that end, we seek to provide these critical services to existing and prospective customers such that they may achieve their return expectations. Through Spynr, we expect to deliver the industry and our company these necessary marketing capabilities.”
Spynr will operate as a subsidiary of EVI under its current name and from its present location. The company will continue to be led by Diaz and all of its associates, and it will have the full extent of EVI’s resources with which to execute on Spynr’s long-term growth strategy.
“While we are proud of our growth, we believe there is so much more for Spynr to achieve and so much more value we can provide our entire industry,” Diaz stated. “For that reason, we agreed to make a big investment in Spynr by joining EVI Industries, the largest and fastest-growing distributor and service provider in the North American commercial laundry industry.
“Under EVI, we will have broader financial resources, more supplier relationships, and access to new and advanced technologies to help us deliver even better solutions and to help us achieve our long-term growth goals at Spynr, which will ultimately benefit our industry. We are excited about Spynr’s future and all that we will be able to provide the industry in the months and years ahead.”
Diaz also will serve as EVI’s director of marketing.
