Laundromat franchise LaundroLab has announced new additions to its corporate team. They are: David Reeves, chief operating officer; Jason Carache, director of finance and accounting; and Keith Martinez, new store opening project manager.
Reeves is an operations professional who has worked for companies like Amazon and GoPuff during their early stages of growth. After finding LaundroLab in a similar stage, Reeves was excited to join the team and support a growth trajectory similar to what he’s experienced in the past.
“I decided to do it again,” Reeves said. “It’s exciting to be at the forefront of something that is going to be magic. LaundroLab is something that the industry needs, and it’s something that people need. As much as I love to build, I also like to disrupt. I’m looking forward to the journey ahead of us as we work toward that magical end goal.”
With nearly a decade of experience in financial planning and analysis, Carache had spent time at larger organizations like PepsiCo forecasting sales, supporting marketing programs and developing budgets. He began to feel a pull toward smaller business models and happened to reunite with college friends Alex Smereczniak and Beck Miller, CEO and director of franchise operations at LaundroLab, respectively. After some conversations about the brand and its mission, Carache decided to join the team.
“There are multiple functions that, ideally, a finance professional would be handling,” Carache explained. “That has been my goal – what are the areas that members of this organization have had to bootstrap previously? Now that we’re getting a bit more specialized, what can I take off the business and handle myself to ensure it’s all flowing properly?”
Martinez has a varied professional background, having worked in community development, marketing, nonprofits, real estate, franchising and more. With this knowledge, personal history in entrepreneurship and a passion for community development, Martinez felt the LaundroLab team was a perfect place for him.
“I love small business, and I see very much how communities are lifted up by small businesses – especially something like LaundroLab where giving back is such a key part of our ideals,” Martinez noted. “The brand blends very well with my beliefs. I love to see that we’re providing a high-quality, five-star service to communities that usually don’t get that type of service or treatment. That’s what gets me excited every day to see that we’re going in and working with these folks on building not just for business purposes but also a sort of community center.”
“There’s no dominant player in our space, and we’ve had some early traction,” pointed out Dan D’Aquisto, co-founder and president of LaundroLab. “As we continue to realize our goals, having these three experts on board will allow us to supercharge our growth by providing even stronger, more thorough support to the franchise network.”
