Laundry Owners Warehouse, based in Ft. Lauderdale, Fla., recently held its first-ever service school at the company’s headquarters, attracting 79 attendees – which included a mix of store owners, service professionals and potential investors.

Those in attendance learned step-by-step service procedures and routine preventative maintenance tips from Dexter Laundry factory representatives, who conducted seminars on the manufacturer’s new vended C-Series washer and Express dryer lines.

“We had a lot to prove, being the newest member of the Dexter family,” said company owner Joshua Prager. “The fantastic customer response is a major step toward proving our worth.”

The service school featured a series of seminars presented by Dexter Laundry service technician Brad Millard, a 20-year industry veteran.

“Every school brings its own nuances,” Millard explained. “What surprised me about this school was that the attendees included some veterans of the coin laundry business, a few of whom we have worked with in the past. Yet, despite their experience, they were eager to learn, and we hope we taught them something useful.”

The idea behind the seminar, according to Prager, was to share useful information regarding Dexter’s line of products and how it can benefit self-service laundries, with special emphasis on Dexter’s new C-Series equipment. In addition, attendees learned tips for handling older Dexter machines, including how to troubleshoot the equipment.

This event concluded with a Q&A session with the experts.

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