London-based artist and designer Yinka Ilori proved that – with a little imagination – there’s no limit to what one can build with LEGOs.
This is evidenced by his colorful installation, called “Launderette of Dreams.” Created in collaboration with The LEGO Group as part of its Rebuild the World campaign to celebrate children’s creativity, the project transforms an East London laundromat into a vibrant, interactive playground bursting with color.
Ilori collaborated with local children to develop the interior’s playful design, asking them how they would rebuild the space to improve it and bring people from their community together. Featuring kaleidoscope laundry drums, LEGO mural walls and geometric hopscotch floors, the concept of the interactive installation draws from Ilori’s own childhood memories of visiting his local laundromat with his family. It was during these trips to the laundromat that the artist first recalls embracing his own imagination and creativity to make even a monotonous, day-to-day routine more playful and fun.
“The Launderette of Dreams is a very personal project for me, because I spent a lot of time during my childhood at the launderette,” Ilori said. “It was where I could dream about the things I wanted to achieve. We often forget about the mundane spaces, which play an important role in bringing the community and people from different cultures and backgrounds together, as well as providing an opportunity for kids to meet, play and share ideas.
“I hope the Launderette of Dreams inspires both adults and children to believe they can dream and create anywhere.”
