John Um wanted to make sure small business owners could get fair pricing and access to reliable suppliers without needing to have significant buying power. As a leader whose career spanned several major retail and e-commerce companies, he had seen firsthand how hard it was for small business owners.
“Seeing that challenge inspired me to create a wholesale solution built specifically for laundromat owners,” said Um, the Mercaso CEO. “We want to make their operations more convenient and cost-effective by giving them one trusted source for everything they need at competitive prices.”
As a former VP of E-commerce at Five Blow, Co-Founder of Hollar and Directory of Strategy at 99 Cents Only Stores, Um has seen the challenges that those in the retail and service industry face. That’s what inspired the next evolution for Mercaso, Mercaso IQ. Um said the concept empowers customers with data-driven insights to better manage inventory, reduce waste and increase revenue.
For Mercaso, the idea is simple — make it easier for local business owners (especially laundromats) to access the products they need to run smoothly and profitably. “We launched with a focus on wholesale essentials and built strong partnerships with leading brands,” Um said.
According to Um, over time Mercaso has expanded its assortment of offerings, added logistics capabilities, and introduced tech tools like Mercaso IQ to help owners work smarter. “From day one, we’ve been obsessed with supporting our customers and solving the challenges that come with running a small business,” he said.
Mercaso focuses on convenience, pricing, and service to differentiate. With everything from detergents and cleaning supplies to vending snacks and beverages, the company is positioned to be a one-stop-shop.
With a wide assortment, and with competitive pricing and free delivery on orders of $50 and up, there is clear value, but Mercaso really prides itself on its service. “It’s our people that make the biggest difference,” Um said. “Our customer service team is responsive, knowledgeable, and always ready to help, while our drivers go out of their way to support customers on the ground. We’re not just a distributor—we’re a partner.”
The company has put its focus on helping laundromat owners be successful through three main pillars – consistency, efficiency, and community connection. “You need clean, well-maintained equipment, a reliable supply of products, and a customer-first mindset,” Um said. “Being able to anticipate your needs—especially when it comes to inventory—is huge. That is where tools like Mercaso IQ can really help, by giving owners data that makes it easier to plan, stock, and grow. At the end of the day, laundromats are neighborhood staples, and the ones that thrive are the ones that offer great service and a seamless experience for their customers.”
And for those looking to make their mark in the laundromats industry? Um said the key is to focus on the fundamentals and build a solid operational foundation on day one. “Find trusted partners—whether it’s for maintenance, supplies, or marketing—that will help you stay consistent and efficient,” he said. “Understand your local market, stay on top of inventory, and don’t underestimate the power of great service. Treat your customers well and invest in the experience, and they’ll keep coming back.”
Company Snapshot
Company name: Mercaso
Location: Los Angeles
Website: www.mercaso.com
Services provided: Online wholesale delivery service offering big-name brands at competitive prices. Mercaso delivers directly to your door, making life easier for small business owners.
Areas served: Greater Los Angeles
Number of employees: 180
