Oshkosh Express Laundry Center, based in Oshkosh, Wis., recently presented a check for $1,860 to the Aurora Health Care Foundation’s Oshkosh Pink Possible Breast Health Fund. The Pink Possible campaign, held throughout October each year, engages local businesses to raise money for Aurora Cancer Care breast cancer patients and their families.
Oshkosh Express Laundry Center donated the proceeds of 150 Pink Possible laundry bags and 5 percent of October sales to the cause, according to Manager Karen Cooley. Additionally, the full-service laundry initiated social media contests and a “Wear Pink” day to spark fundraising efforts.
“We are thrilled to be part of such a fantastic campaign and grateful to our customers for their support and business,” Cooley said. “In 2016, the American Cancer Society expects nearly 250,000 new cases of invasive breast cancer to be diagnosed in women. We wanted to help make a difference in the lives of these women by participating in Pink Possible.”
Last year, Pink Possible raised $53,000 throughout Wisconsin to support breast cancer patient education, prevention, patient experience, research and survivorship programming.
“The dollars we raised last year were used to renovate our Breast Health Center, a specific department where our cancer patients can change in private, have their own bathroom and be fitted for prosthetics in peace,” said Kate Salter, development director for the Aurora Health Care Foundation. “In the Oshkosh and Fond du Lac areas, 11 businesses participated in Pink Possible, including Oshkosh Express Laundry Center, and helped raise more than $8,000.”
Put to good use, Pink Possible will help fund breast cancer patient services such as massage therapy, aromatherapy, wigs and prosthetics, according to Salter.