In a recent survey conducted by the Coin Laundry Association, marketing issues ranked among the top concerns among laundry owners about their operations. If you have burning questions about marketing your laundry business, come to the PlanetLaundry booth (Booth #811) at The Clean Show in Las Vegas on Tuesday, June 6, 2017 from 1-3 p.m. Dennis Diaz – CEO of Spynr, Inc., and regular contributor to the PlanetLaundry magazine – will be available to answer your questions and chat about marketing your business to win more customers!

Dennis is a certified authority in digital marketing, and he helps business owners employ cost-effective strategies that drive sales, builds awareness and creates promoters for your business. He coined a strategy called the WASH cycle, an acronym that stands for Website Sales Funnel, Audience Development, Search and Social Marketing, and How did you do? This online marketing approach helps store owners focus their efforts to turn strangers into customers and promoters for their business, and track it all.

In a recent blog, “The Buyer’s Journey to Your Door” , Mr. Diaz discusses the phases of the buying process for laundry customers. It’s important to understand your customer’s journey and how you can leverage the needs of your potential customers so you build better relationships, clarify your brand’s message, and deliver exceptional service.

Dennis Diaz’ columns in PlanetLaundry have been well received by readers. Furthermore, Dennis helps to “give back” to the laundromat community by volunteering his time and talents to the LaundryCares Foundation.

Dennis Diaz is the CEO of Spynr, Inc., a digital marketing and technology company specializing in helping laundry businesses, at He is the Marketing Committee Chairperson for the LaundryCares Foundation and sits on the Board of Directors, a Member of CLA, and writes a column about digital marketing for PlanetLaundry.

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