Manufacturer’s Equipment Available to U.S., Canadian Markets

Primus, an international provider of commercial laundry equipment, recently announced that its products are now available to North American store owners.

“Primus offers one of the most comprehensive product lines available, with cutting-edge technologies built into each and every machine,” said Mark Schram, North American sales manager for Primus. “We look forward to the even greater innovations ahead as Primus equipment continues to evolve, backed by Alliance Laundry Systems‘ leadership and an accredited distribution network.”

Acquired by Alliance Laundry Systems in 2014, Primus offers a full-line of equipment for self-service laundry and on-premises laundry settings. The company’s flagship products include its small-chassis equipment and tumble dryers, as well as hard-mount washer-extractors and a vended soft-mount washer-extractor line.

Primus products meet quality standards in four categories: energy, ergonomics, ecology and design, to ensure customer requirements for durability and performance are satisfied, according to Alliance Laundry Systems.

Although Primus makes its official North American debut this month, its equipment previously had been sold in the U.S. and Canada for the last two decades under a supply agreement with a separate manufacturer. According to Schram, this is good news for laundry owners, as “a solid history of excellence is already in place, as well as capabilities to provide best-in-class Original Equipment Manufacturer parts, service and support when replacing existing equipment.”

“Primus is already recognized globally for bringing industry-leading efficiency and value to vended laundry owners,” Schram added. “We’re pleased to now confidently provide this value to North American store owners under the Primus name.”

By partnering with Alliance, Primus can provide North American store owners with the convenience of Primus Finance, which is tailored to the needs of each customer. Additionally, Alliance’s Customer One program gives store owners access to such resources as laundry design and site selection expertise, OEM parts, and dedicated sales and service personnel.

“The Primus and Alliance partnership is an extraordinary blend of two global leaders coming together to bring its distributors and customers unique equipment, unmatched expertise and industry-leading support not found anywhere else in the world,” Schram said.

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