Speed Queen recently reached a milestone by opening its 700th branded laundromat, with the launch of its new store in Orbassano, Italy.

“New investors and entrepreneurs continue to leverage the brand equity and our proven business model of Speed Queen-branded laundromats to achieve exceptional return on investment,” said Marco Treggiari, director of Europe, Middle East and Africa for Speed Queen-licensed stores. “With laundromats being considered ‘essential’ businesses and allowed to stay open during the current pandemic, the strength of our industry has shined, and we expect new investors to expand the store count.

“As we slowly come out of quarantine, I expect additional customers to gravitate to the large-capacity machines at Speed Queen laundromats to make short work of laundering house linens that were used frequently during the confinement period.”

Speed Queen laundromats are now open in 25 European countries and more than 465 cities.

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