Four Marketing Strategies to Implement in 2024
Toward the end of last summer, helping my nephews gear up for the coming school year taught me something interesting about making smart choices.
In years past, we typically grabbed the flashiest, most popular items – you know, the brands and products all of the kids were talking about. But, in the end, most of that stuff just didn’t hold up.
So, this time, we focused on items that were not only cool, but also tough enough to survive an entire school year.
In a way, it’s kind of like picking the right marketing moves for your laundromat. Perhaps consider the ushering in of the new year somewhat like the back-to-school shopping rush for your business’ marketing program.
After all, there are tons of flashy trends from which to choose in 2024. However, I want to discuss those strategies that are like my nephews’ sturdy backpacks – they’ll stand the test of time and get the job done well.
Interactive Video Content
Imagine you’re watching a video, and you can click on areas within the video to see different things. That’s interactive video content. For your laundry service, it means customers can take a virtual tour of your facility, click on a machine to see how it works, or get tips on treating tough stains. It’s like giving them a video game where they learn about your business.
How To Do It: Start by creating a simple video of your laundry space. Use software that lets you add clickable areas, such as different machines or services. Then, share this video through social media or on your website. It’s a fun way to show off your store and make people feel like they’re right there with you.
AI-Powered Personalization
Artificial intelligence enables you to develop deeply personal experiences for your customers. Imagine sending a text or email to a customer saying, “Hey, we’ve noticed that you love our express service. Here’s a special deal just for you!” That personal touch can make a real difference.
How To Do It: You’ll need some software that can track customer preferences like what services they use. Next, use this information to create messages using ChatGPT, and send those personalized messages or offers to your customers. It’s all about making each customer feel like you truly know them.
Influencer Collaborations
Think of influencers as the popular kids in the digital world. When they say something’s cool, everyone listens. For your laundry business, it’s about finding a local influencer who can share their awesome experience using your services.
How To Do It: Find those in your area who are popular on social media and who fit your customer demographic. Reach out to them, and offer a free service in exchange for them sharing their experience with that service. It’s all about getting a shout out that feels genuine and gets people talking.
Data-Driven Decision Making
This is like being a detective, but for your business. Search for clues (data), such as when customers come in to do their laundry or which services they utilize more often. Then, use this information to make smart choices, like offering deals at slower times or adding services that are in high demand.
How To Do It: Keep track of customer visits and preferences through your POS system or card system. Look for patterns – busiest days, most popular services, etc. Use this information to adjust your business hours, your services, and/or your promotions. It’s about using real data to make your laundry business even stronger and more appealing.
Let Your Laundry Biz Shine!
Once again, choosing the right marketing tools and trends is similar to picking out the best school gear and supplies – it’s about what lasts and works best for you.
By leveraging interactive videos, AI personalization, influencer collabs, and smart data decisions, you’re not merely running a laundromat – you’re creating a business that buzzes with happy customers.
Ready to make your laundry business the talk of the town in 2024? Let’s get spinning!
