Spynr, Inc. has announced the creation of Spynr Technologies, Inc., a new technology division of the company, developed by Spynr President Dennis Diaz and industry veteran JP Nicoletta. Spynr Technologies was created to complement the company’s mission of helping businesses in the laundry and dry cleaning industry thrive online.
“JP has a well-established reputation and extensive knowledge of the industry,” Diaz explained. “Add our history of success working together to Spynr’s growing presence in the market and this is clearly a perfect match. I’m very happy to have JP here to grow our technology products.”
Nicoletta has more than 15 years of experience in small-business lending. Prior to joining Spynr, he spent the last seven years as a member of the management team at Eastern Funding and GSG Financial. He holds a bachelor’s degree in marketing from Fordham University and an MBA from LIU Post’s School of Business.
As a co-founder of Spynr Technologies, Nicoletta said he is excited to return to his roots in marketing. He is responsible for new product development at Spynr Technologies, as well as sales for all Spynr services.
In addition to the digital marketing services provided by Spynr, Spynr Technologies offers a web-based order management system for pickup and delivery laundry and drycleaning services. The company also offers an online marketplace to help business owners with marketing tools to attract, engage and close new customers.