Proctor & Gamble Brand Now Offers App-Based Delivery Service in Select Chicago Markets
Cincinnati-based consumer goods giant Procter & Gamble has begun testing a new on-demand, app-based laundry and drycleaning delivery service in select Chicago markets. This new service, which is called Tide Spin, will compete with local companies such as Dryv and Starchup – along with New York-based WashClub and California-based Washio, which already have footholds in the market.
“Tide Spin is a new app-based laundry service powered by one of the strongest household brands in the U.S,” according to TideSpin.com. “We’re focused on simplifying the chore of laundry for our customers. At the touch of a button, your laundry is picked up, cleaned by Tide-trained professionals and brought back to you, meaning laundry time can now be used for the things you’d rather be doing.”
Tide Spin is offering wash-dry-fold service for $1.59 per pound, as well as drycleaning services, with no delivery or minimum charges. Pickups and drop-offs are coordinated through an app and cleaned at Tide Wash centers. Chicago-based startup Starchup built the app for the service, according to a report in the Chicago Tribune.
Tide and Procter & Gamble are hardly the first company to enter the wash-dry-fold delivery service arena; however, with a market cap of just under $220 billion, they are undoubtedly the largest company to do so.
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