When it comes to social media marketing, businesses often face a difficult decision: what type of content should they post – be it on Facebook, Instagram or somewhere else? The answer isn’t always clear-cut, as different platforms have different audiences and purposes.
However, in general, one type of content that always seems to perform well is video. People love watching videos and are often more likely to watch a video than read an article or blog post. If you can create engaging and informative videos, you will definitely see some success.
Another type of content that does well are infographics. People love visual information, and infographics are the perfect way to deliver this type of content. They are easy to understand and can often convey a lot of information in a short amount of time. If you create high-quality infographics, you will definitely see some engagement from your audience.
Lastly, one type of content that often gets overlooked but can be extremely effective are case studies. Case studies show your audience that you have experience with the topic and know what you’re talking about. They can be very convincing and often inspire customers to take action. If you have some great case studies, make sure to share them with your audience.
Here are a few additional tips for making the most of your social media time:
• For Facebook, the best types of content to post are those that tell a story. People love reading stories, and they are more likely to engage with content that has a narrative arc. This could be anything from a personal story about your business to a behind-the-scenes look at your store’s operations or services. Whatever story you choose to tell, make sure it’s interesting and engaging.
• On Instagram, the best types of content are those that are visually appealing. This platform is all about the images, so ensure that your photos are high quality and eye-catching. In addition to photos, you can post videos on Instagram. These should be “short and sweet” – providing followers with a glimpse into your brand.
• Schedule posts in advance. This will help you stay on top of your social media game without spending hours each week glued to your phone or computer.
• Interact with customers and followers. Take the time to respond to comments and questions. This personal interaction will help build loyalty and trust among your customers.
• Monitor analytics. Use the data from your social media platforms to track your progress and learn what’s working – as well as what isn’t. This information will be invaluable as you continue to grow your business.
