WASH Multifamily Laundry Systems, headquartered in El Segundo, Calif., recently named Jaime Crawford its director of business development, Midwest sales. In addition, the company has hired Amanda Hedglen as its district sales manager in Detroit.

“WASH is entering a new phase of growth and expansion,” said Nick Bartlett, regional vice president of sales at WASH. “We are fortunate to have both Jaime and Amanda joining our team to contribute their expertise and support the growing demand for WASH’s laundry services in the Midwest region.”

Crawford brings a wealth of experience in multifamily laundry operations to his new role. He first joined WASH in 1997 and is the former Southwest regional director of operations. Among his notable career achievements, Crawford was responsible for opening new micro-branches, executing strategic operational plans and fostering relationships with high-profile clients.

“It’s rewarding and exciting to be moving into a new role with WASH, where I can continue to apply my knowledge to help the company grow,” Crawford noted.

In Detroit, WASH also has welcomed Hedglen as the new district sales manager. With a strong understanding of customer and market dynamics, Hedglen is an experienced sales and marketing professional with nearly a decade of working in the apartment sector.

“As district sales manager, I’ll serve as a vital asset to WASH’s customers in the greater Detroit area, providing the services and support they need to manage their laundry facilities,” Hedglen explained. “I’m thrilled to join the WASH team.”

WASH has been operating in the Midwest for more than 70 years. Within the region, WASH currently has six branch offices and a team of expert local service technicians offering laundry room management, machine sales, parts and service to the region’s customers.

“As the Midwest is one of our fastest-growing regions, we are proud to continue the expansion of our services and operations there, and we are honored to have such talented leaders joining our sales team,” Bartlett stated.

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