Since its inception in 2016, the Wash-Dry-Fold POS logo has been characterized by a simple icon of a desktop computer on top of washer icon in navy blue and off-white. Celebrating the transition to the modern hardware and cloud-based software it now sells, the point-of-sale and operational management systems provider has announced a comprehensive branding refresh, which features a new logo and favicon with refreshed colors and style.
Based on customer feedback, the new logo embraces the popularization of the acronym “WDF POS,” used in Facebook Groups to refer to the brand. In the absence of the full logo or company name, consumers will now see WDF POS in a new clean blue font.
As part of its initiative to modernize the company’s marketing efforts, the public-facing website at www.washdryfoldpos.com also has been rebuilt to improve the user experience and offer a more current look and feel to prospective customers.
“As a trusted partner to laundromats across the United States, Wash-Dry-Fold POS has reaffirmed its commitment to delivering top-tier point-of-sale and operational management tools,” said co-founder Ian Gollahon. “The brand’s refreshed identity underscores its dedication to continual improvement and modernization, as well as its commitment to integrating customer feedback into every aspect of the brand.”
