WASH Multifamily Laundry Systems, headquartered in El Segundo, Calif., recently appointed two new C-suite executives to its management team. Arthur J. (AJ) Long has been named chief financial officer, and Andres de Armas has joined the company as its chief revenue officer.

“We’re extremely pleased that AJ and Andres are coming on board and bringing their expertise to their respective roles as the company grows and expands,” said WASH CEO Jim Gimeson. “They both contribute unique skill sets and in-depth experience that will be invaluable to the WASH team and its customers.”

Long is an experienced senior executive with a proven track record of achievement in the private equity space, having led rapidly growing private and public companies. Prior to joining WASH, Long held several executive leadership roles with companies such as PricewaterhouseCoopers, Mitchell International, Qualcomm Inc., Sprint Corp. and General Dynamics. Most recently, he served as chief financial officer at Kellermeyer Bergensons Services, a provider of technology-enabled integrated facility management services.

Long has been a CFO for several companies owned by leading private equity firms including EQT Partners, GI Partners, GTCR, KKR, Providence Equity Partners, Battery Ventures, Norwest Equity Partners, Boston Millennia Partners and Aurora Capital Group. He also has an extensive capital markets background and, as CFO and treasurer, has raised more than $17 billion for his previous companies in the debt and equity markets.

“I am pleased to join the WASH leadership team and excited to partner with Jim and the WASH family including employees, vendors and customers,” Long noted. “I look forward to helping the company continue its proven record of profitable growth built on a foundation of process discipline, industry-leading technology-enabled services, and service excellence.”

De Armas brings a depth of experience in sales, marketing, customer care, Six Sigma and data analytics, as well as both B2B and B2C experience to his new role as CRO. He began his career with GE’s Manufacturing Management Program and quickly progressed through the company’s sales organization, eventually leading the CT sales and marketing teams for the Americas. He went on to serve in senior vice president positions at Bank of America in both sales and customer analytics. In his most recent role as senior vice president of sales at ADT, de Armas was responsible for sales direct to commercial, small-business and residential customers, significantly improving sales productivity, net customer adds and profitability.

“Joining WASH as CRO is a rewarding new chapter in my career,” de Armas explained. “I’m looking forward to contributing my expertise and knowledge to reinforce WASH’s leadership position within the multi-family laundry services industry.”

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