WASH Multifamily Laundry Systems – which has more than 7 million people doing their laundry in its WASH-branded laundry rooms every week throughout the U.S. and Canada – has selected PayRange to be the technology provider of its mobile payment solution, thus marking a fundamental shift in how WASH does business.
“Partnering with PayRange not only enables us for mobile payment, but it also serves as a platform to reimagine the customer journey,” said Gautam Roy, chief information officer of WASH. “WASH is committed to building one-of-a-kind experiences that benefit residents and property owners. We are leveraging best-in-class technology to power a full mobile experience.”
With the rise of convenient payment options, many of today’s consumers choose to not carry cash and expect to make cashless purchases nearly everywhere – including the laundry room. With PayRange, WASH offers a mobile payment solution that enables residents to pay for laundry through an app. In addition, coupons and rewards integrated within the app provide additional reasons to reach for the phone to pay.
“Adding the convenience of mobile payment to our laundry rooms is a great way to improve resident satisfaction and foster loyalty,” Roy added. “We are happy to report that we are already seeing an increase in laundry room usage from high-adoption properties. Plus, recent surveys of residents indicate their appreciation of the app’s features.”
With PayRange’s turnkey Rapid Deployment Program, WASH expects to have a substantial number of locations upgraded to mobile pay before the end of this year.
“We’re excited to partner with WASH,” said Jason Young, chief revenue officer at PayRange. “We love that WASH has a vision of a mobile experience that will benefit millions of consumers.”
