Washlava, a mobile technology company based in Tampa, has announced that its patent-pending technology recently won first place in the Electrolux Future of Laundry Challenge in China. Electrolux – headquartered in Stockholm, Sweden – asked companies to submit their entries showing how they would redefine the use of consumer laundry machines in China, based on the principles of a shared economy.

Washlava underwent four extensive phases of review – including application, validation, mentoring, and the grand finale. The company’s submission included consideration of the modern Chinese customer as the main target, as well as their consumer behavior, market constraints, and the competitive landscape. Judges included top executives of Electrolux Asia Pacific, and representatives from China innovation and venture capital space.

“We are very honored to have won the Electrolux Future of Laundry Challenge,” said Todd Belveal, CEO and founder of Washlava. “This victory is great validation of our current strategy of changing the future of laundry and will lay the foundation for a successful partnership with Electrolux.”

With its win, Washlava will receive a cash prize, an opportunity to enter into discussions for potential business collaboration with Electrolux in China, and other global partnership opportunities. In addition, the tech company will benefit from Electrolux’s industry expertise, global distribution, and support footprint, as well as gain valuable market insights.

“We are pleased that Washlava’s scalable, mobile-first laundry platform and ideas resonated the best with Chinese millennials and the judges, making them the winners among 47 entries we received from around the world,” said Jaimohan Thampi, head of digital transformation and IoT at Electrolux Asia Pacific.

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